Street Fairs, Book Fairs, Author Talks, Advertising, Newsletters--What Works for You?

I haven't been out at a street fair trying to sell books for quite a while. I haven't given any library talks for a year or so. Whenever I tried one of those venues, sales were few or none. I had fun when there were other authors with me because I got to chat with them. However, attempting to get passersby to pick up a book is discouraging.

When giving a solo talk, I enjoyed answering questions from the audience, though most of the time the people who came to the book talks were fledgling writers who wanted to have their own books published. They came not to buy my books, but to ask how it's done. I don't mind giving out information on publishing, but it would be helpful to be compensated. If I sold some books I could at least make up for the cost of the gasoline I had to put in my car to get to the event.

During the past year, I really had very little time to go off to book talks or street fairs. Instead, I started advertising more. I've posted ads on my Facebook fan page on a regular basis, but I've found the most successful ads are the ones I've placed in book newsletters like Ereader News Today. I haven't gotten into Bookbub yet, but authors who have claim it is definitely worth it. I've tried BookSends and Fussy Librarian, too.

I was unimpressed with the sales figures when I enrolled a few of my books in Kindle Unlimited. I even bought a Kindle ad, which was expensive and did not seem to make any difference in sales. 😖

Many authors rely on their own list of fans and send newsletters to those individuals.

How about  you? Do you buy ads? Do you rely on your own fan newsletter to get out the word about your books? Do you pack up your books and head out to a street fair, book fair, or other reader event?

What works for you?

Advertising Is Important

Pictured in the photo above are my three daughters along with a table full of unique and beautiful handmade items. My mother, Daughter #2, and I decided to go into business one beautiful autumn day. We gathered all our wares and set up a table at the flea market in Keyport.

Yes, once upon a time, in the dark ages before the internet, I thought I could make extra money by selling crocheted ornaments I had made. It took me at least forty-five minutes to make each ornament and then I had to stiffen each one. However, crochet thread was inexpensive. Though I knew I would not be making a decent hourly wage I was sure I would sell enough of my ornaments to make up the price of the materials. I believed my low, low prices would have everyone snatching them up.

My mother was a terrific artist. She always hoped to get extra cash selling her paintings. She hit upon a popular idea of decorating old saws with lovely scenes. She went to garage sales, bought old saws for next to nothing and turned them into beautiful pieces of decorative art.

Daughter #2 sewed doll clothes for the popular American Girl dolls. For a youngster, she had talent.

We did not advertise. At all. :-( Still, we expected hordes of delighted customers to show up at our table and purchase our exquisite handiwork.

A few people walked by. I sold two ornaments. It was very disappointing. If we had rent to pay, we would have been bankrupt on day one. :-(

I gave up crocheting ornaments. Now I'm trying to sell books. LOL! In 2011 there were three million books published. That's a lot of competition, but now we have the internet and social media marketing. I am doing my best to get the word out about my books, but it isn't easy. It does take time, but if I don't toot my own horn, nobody will know I exist.

I found a great link, SMALL BUSINESS MARKETING. It offers plenty of sensible suggestions for marketing your wares. I know now how important advertising is!

Brand Names in a Novel--Yes or No?

Guess where I went? Guess what I ate? Those are easy questions.

Everything in our society is labeled. I am typing on a Mac computer. I am wearing Riders' jeans. I drive a Jeep. I have a Maytag oven.

Advertising is big business and companies dump tons of money into making their products a part of everyone's consciousness.

But I had to take all the brand names out of my book. My hero no longer has an iPhone. (Sniff.) It's not a big deal and I do understand. My publisher does not want to be sued.

Then I picked up Meg Cabot's Size 12 Is Not Fat. I love Meg Cabot's book. I haven't finished it yet, but so far she's mentioned several brand names such as Banana Republic, Fritos, and Jolly Ranchers. The use of those brand names makes the book seem all the more real. Her heroine is living in my society, where unique labels are plastered liberally on every item.

What's the difference between Meg Cabot's publisher and mine? Her book is published by Avon, which is an imprint of Harper Collins. I suspect that publisher has excellent lawyers and knows all the ins and outs of copyright law, because an author must be prudent.

Check out this post Can I Mention Brand Name Products in My Fiction?

Or even better (for romance writers) check out this post A Rose by ANY Other Name.

Not everything in Ms. Cabot's book bears a brand name. Her heroine works at a college in New York City that doesn't exist in real life--a wise choice considering the plot.

Even Meg Cabot has to be careful about some brand names. :-)