Until now, sending out my newsletters to friends and fans has been a chore. My newsletters were rather plain. However, today I decided to try MailChimp. What fun! There are a wide variety of templates offered, lots of colors and fonts. I used the header from my website, plenty of photos of my book covers, and a nice photo of me. My newsletter is now not only informative but gorgeous, exciting, and full of links.
I was able to easily import the email addresses from my computer's address list.
Finally, after a few simple steps I sent the newsletter off. MailChimp keeps track of any emails that bounce, the ones that are opened, and the ones that click through.
The same newsletter email went to Twitter and Facebook with another little click.
Best of all, MailChimp was free.
If you're interested in seeing the newsletter check it out here.